

Our Mission
At Fitness Equipment Direct, our mission is to make high-quality exercise equipment accessible to everyone on their fitness journey. We aim to empower you to push your limits, stay motivated, and achieve lasting results—one workout at a time.
NordicTrack RW700 Rower
Row around the world with expert trainers on NordicTrack’s RW700 Rower. With an iFIT subscription, your rower can deliver workouts that are persona...
View full detailsNordicTrack RW900 Rower
Row around the world with expert trainers on NordicTrack’s RW900 Rower. With an iFIT subscription, your rower can deliver workouts that are persona...
View full detailsNordicTrack G LE Upright Stationary Bike
The NordicTrack G LE Bike and the iFIT Train Membership boast technology that puts results within reach. iFIT tracks your performance and 24 resist...
View full detailsNordicTrack G LE Recumbent Bike
The NordicTrack G LE Bike and the iFIT Train Membership boast technology that puts results within reach. iFIT tracks your performance and 26 resist...
View full detailsNordicTrack Commercial R35 Recumbent Stationary Bike
The Commercial R35 recumbent stationary bike will deliver workouts personalized to you, no matter your fitness level. Enjoy iFIT's thousands of exp...
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Testimonials
"I had a fantastic experience with Fitness Equipment Direct! When I had questions about which fitness equipment would suit my fitness goals, their support team went above and beyond to provide helpful recommendations. They were knowledgeable, friendly, and patient with my inquiries. I’m thrilled with the level of service I received. Fitness Equipment Direct is now my go-to for all fitness equipment."
Charles Noble
"The team at Fitness Equipment Direct truly cares about their customers. I was unsure about which equipment would best fit my space and fitness routine, so I reached out for help. Their customer service representative asked thoughtful questions and guided me to the perfect choice. I’ve never experienced such personalized service from an online store!"
Krista Mathisen
"I had a great experience with Fitness Equipment Direct’s customer service team. When I encountered an issue, I called their support line, and they quickly resolved the problem. The staff was patient, knowledgeable, and eager to help. It’s rare to find such professional and friendly assistance these days!"
Josh Vrondran